In between the advertiser and the publisher is the ad exchange. You can think of the ad exchange like a market with vendors and buyers. A user visits a publisher's site. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating https://mylesevkwl.blog-kids.com/28755021/5-demonstrações-simples-sobre-monetização-de-sites-explicado